There is no denying the fact that social media has become one of the most important tools in today’s world. Right from meeting old friends, to connecting with customers, social media can do it all. The uses are endless. Since businesses use it to generate business leads from social media, how can one make it more useful?
So, the million-dollar question is, “How can a business generate effective leads from social media?”
Here are a few tips which can help:
Hold contests
When you need maximum participation from people, the best way to do is make it worth their while. The best way to involve everyone is to hold contests on social media platforms. This way, people will not only participate but also become loyal customers for your business. To step it up a notch, you can even create a space for people to leave their email addresses for future references.
Advertising is the way to go
Social media platforms can be an excellent way to advertise your business and bring in people who might be on the lookout for your products/services. Since social media advertising uses a targeted approach, it’s often quite easy to be able to use the service effectively and efficiently. Social media platforms like Twitter often help companies to target people basis their networks. Companies like anyoption often use Twitter marketing to showcase their platform’s utility and reach out to potential traders.
Geo targeted searches
This is still a relatively newer concept, which is slowly taking off. However, that does not mean that it is not popular among the masses. Geo targeting allows companies to find and advertise their products and services to people in a locality, to be able to reach out to customers’ in the immediate vicinity. For example, on anyoption’s Twitter account, you will find a lot of tweets about binary options trading in a particular locality. This way, the company is targeting traders from specific vicinities, which help make the customers’ feel more at ease with the product at hand.
Offer customers a glimpse into your company’s working style
What do customers’ like? They love transparency, which is why you need to give your customers what they want. A company which showcases honesty will always be a customer’s favourite. This procedure helps retain customers and makes them loyal to the company for years and years to come.
Host live chats
Last but not the least, social media platforms allow you to get up close and personal with your customers in the best possible manner. With the live stream, and tweet chat options readily available, there are number of options to explore and get comfortable with your customers. This way, once your clients get to know your company closely, the chances of converting a visitor into a potential customer go up drastically.
Social media can go a long way in helping you generate leads. By using these practical techniques, any business can understand their customers’ needs and convert them into loyal patrons of your business.
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