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Restaurant industry is one of the most competitive one to manage. Every year scores of restaurants and franchise operators go out of business and many new ones pop up in their place. New concepts and menus that tailor to different clientele and demographics keep coming to market to get a piece of business. The most difficult part of managing a restaurant is attracting customers. Once you can bring those customers in it is relatively easy to keep them coming back as long as you provide them with great food, excellent customer service and good overall experience. So how do you do that? Here are 3 proven marketing ideas you can use to bring those customers to your restaurant footstep.
- Website – A website is a front door to your restaurant in the digital world. This is the first place customers will go to when they are searching for a place to eat. If the website is not displayed properly or if it is not fast your customers are likely to turn away. You also need to have a great SEO strategy to make your website available when the customers are searching for a place to eat. Adding a blog to the website is another idea you can look into. On the blog, you can discuss signature dishes, employee spotlights, and general news about your restaurant. Your website is also the perfect platform for you to share your story. Letting customers know who you are and how you got started makes them feel more connected.
- Email Campaigns – An email is one of the most powerful weapons you have in your marketing arsenal. According to Data and Marketing Association, “When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more.” With the email based marketing tools available in the market you do not need to have lot of technical knowledge or spend much time in crafting and sending the email marketing messages to your existing and potential customers. According to the research conducted by Experion, “Personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates in 2013.” You can include important messages and tips in the email. You can also provide valuable coupons that can prompt the customer to act right away.
- Social Media – You stand to lose a lot if you are not active in the social media. When you consider the amount of time people spend on Facebook, Twitter, Instagram and other social media sites it will be foolish to ignore these marketing channels. Each of the social media sites has unique characteristics that you need to take into account and tailor your message accordingly. For example, Facebook is good for targeting specific groups of people based on demographics, Instagram is good to post pictures and Twitter allows you to put out short messages to customers. Make sure you are active on social media and conduct 2-way conversation instead of blasting one sided messages to the mass.
Even though marketing is a great start for restaurants, once you have customers through the doors your food and service has to be top-notch. Luckily, QSR Automations has been developing trusted restaurant technology products for more than 21 years. Offerings range from kitchen display systems and restaurant reservation system to hardware and more.
