It doesn’t matter whether you are a newcomer to the property management business or have been doing it for years, there’s one thing you need – new customers. And to get those new customers, you need to reach property owners and market your services to them. Here are five ways you can do this to grow your customer base.
- Content marketing
To position yourself as a reliable authority, one of the best paths to go down is content marketing. This can be anything from blog posts to eBooks or even video content shared on your website and also repurposed onto social media. This helps to build up your authority and gets people to associate you with your industry.
- Have services on your website
If a potential customer has to do too much to find out what you do, they will often give up. So, it helps to have information on your services on your website, even if you don’t list prices. This shows what is on offer and helps them know if you are the right person.
- Use an answering service to offer 24-hour access
Stand out from the competition by using a virtual assistant service at theanswercentre.co.uk to offer 24-hour contact services for customers. This means if tenants have a middle of the night emergency, you have a real person available to talk to them and guide them through what to do next. This is an attractive additional service for potential customers.
- Use local SEO to reach a local audience
You are likely to get most of your customers from your local area but that doesn’t mean the internet isn’t useful. That’s because there’s something called local SEO (search engine optimisation) that means you can target customers based on location. It lets them know that you are in their area and puts you ahead of competitions that are further away.
- Set up an affiliate system
Don’t be afraid to reach out to potential sources of referrals and offer them an affiliate deal where they receive a commission payment for new clients they refer. By doing this, you may take a little less in initial profit, but you have people working to send you new clients that are motivated by financial reward – with expensive properties, you can get a higher commission. Just make sure you get clear terms and conditions laid out to protect you and your affiliates and so that everyone understands how it works.
