What Credit Card Readers Accept Apple Pay

July 6, 2017 By

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Modern technology has moved beyond simple cash transactions. Most people today use credit cards and other alternatives to cash, such as merchant processing. Though it was first established just a few years ago, Apple Pay has become a commonplace mode of payment. If you are upgrading your credit card reader or pos machine, you definitely want to consider one that supports Apple Pay. Here is what you should know about credit card processing readers so that you can accommodate Apple Pay at your business:

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104 Facts about Mobile Marketing You Don’t Know

June 29, 2017 By


Mobile marketing currently represents the newest form of digital marketing present on the market. It provides customers with personalised information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is conducted through a network that mobile users are constantly connected to.

Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls. As we live in the era of smartphones, mobile marketing carried out via push notifications is essential to promoting services, establishing brand loyalty, encouraging people to purchase products or services, but also making sure that existing customers return to buy more.

In this infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.

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Filed Under: Advertising, Technology Tagged With: ,

Thinking of Rebranding? Make it Official with a Company Event

June 28, 2017 By


Everybody needs a fresh start once in a while. People and businesses do it for various reasons. The process of rebranding represents a marketing strategy that companies use to make a new image for themselves. From changing the logo, colors, through changing images associated with certain products, brands, and even entire the entire working corporations – rebranding is a serious task.

We’ve gathered some general tips and tricks you may find useful when you start contemplating the rebranding process, but we mostly focused on the period after the rebranding process has already been finished – the rebranding activation. But, first things first:

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A Short SEO Guide for First-Timers

June 25, 2017 By


SEO or search engine optimization is a process which online marketers use to help rank their client’s websites as high as possible is SERP. Nowadays, such type of marketing is more important than ever before. Search results are getting refined by day, now including options to call businesses directly from the search results, providing map directions and showing working hours. Considering all the advantages good ranking carries with it, it is no wonder more and more small businesses are investing in SEO. In this article, we will introduce you to the concept of SEO and its importance for businesses of all sizes.

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Will One of These Issues Sink Your Startup?

June 23, 2017 By


What keeps you up at night?

For business owners, the list can be long, simply because operating a business brings with it so many uncertainties. One of every 5 establishments started in 2014 (the most recent year for which statistics are available) didn’t make it a year. Almost half of those started in 2011 haven’t survived, according to the U.S. Small Business Administration.

The good news is that the survival rate of startups has increased in recent years, according to the SBA and the Kauffman Foundation. Both on a one-year and five-year basis, businesses have a greater chance of living longer than they did earlier in the decade.

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Infographic: 17 Effective Ways for Entrepreneurs to Tackle the Clock

June 21, 2017 By


Competitive intelligence is crucial to stay ahead of the curve. As an entrepreneur, you need to deal with heavy workload. Without a proper planning, it’s impossible to meet the deadline. So, how can you manage time efficiently?

Basically, it starts with having an enthusiastic approach. Positivity can be the best driving force of your business success. Set a realistic goal and take necessary measures to drive your business growth. Utilise your 24/7 methodically to perform tasks in a timely manner. Start earlier and plan your day before doing anything else. Check your To-do list and proceed accordingly. Instead of being worried about your task list, learn how to prioritise according to the urgency. This lets you accomplish things in a sequential pattern. It’s good to focus on the task at hand. By doing so, things can be executed more accurately without any delay.

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Affordable Local Marketing Alternatives for Small Business

April 27, 2017 By


When starting a business, there are several crucial factors to consider and take care of. You need to have capital, first and foremost, but there are other things you need to do in order to succeed. Advertising is perhaps the most important, aside from money, itself, so make sure, once you have every necessity under control, to invest in getting your business the exposure it needs to thrive. Marketing may seem like a luxury for the already established and successful corporations of the world, but there are affordable alternatives to the mass marketing of corporate giants.

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What is Your Marketing Knowledge? Take This Quiz

April 14, 2017 By


With a vast array of marketing tools and activities at your disposal, how do you know what is the right marketing mix for your business?

It must ‘fit’ your business.

For example, guerrilla marketing tactics are perfect for many businesses – fun and high impact, it is the perfect campaign to launch a product or cement a brand. But for other sectors and industries, it would be seen as aggressive and over-the-top, deadening your attempts to grow.

People at Colour Graphics have prepared a quiz to test your marketing knowledge. Take the quiz and find out if the results are what you expected.

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5 Golden Tips to Derive Solid Business Leads Through Social Media

April 13, 2017 By


There is no denying the fact that social media has become one of the most important tools in today’s world. Right from meeting old friends, to connecting with customers, social media can do it all. The uses are endless. Since businesses use it to generate business leads from social media, how can one make it more useful?

So, the million-dollar question is, “How can a business generate effective leads from social media?”

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6 Branding Challenges Faced by Small Businesses

March 14, 2017 By


Talk to any small business expert – branding is a huge part of any business. Establishing the proper brand can make or break your business. What is a brand? Off the top of your head, it might be your logo, your signage, or the other physical items you’ll need to market and sell your product or service. Branding is so much more than that! Consider it a promise made to your customers that can let them know what they can expect from your small business and what makes you stand out from the rest. Your logo, marketing materials, website, and more should work to support this.

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