Guerrilla marketing — 3 wild and wonderful campaigns

September 23, 2018 By


Marketing that challenges conventions is sometimes the most memorable. It carries associated risks in the online and offline worlds — so striking the balance between quirky and challenging and annoyingly attention-seeking is tricky.

But some bold companies pull it off with ease and remind us that creativity and innovation aren’t the sole property of ‘higher’ forms of art. If you’ve got moxie, guerrilla marketing could help you differentiate your brand and grab loyal customers. Here are three wild and wonderful campaigns to get you started.

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Filed Under: Advertising Tagged With: ,

Why Your Small Business Should Invest in Video Marketing

October 26, 2017 By


Today’s small businesses face some large challenges. Aside from remaining in an intensely competitive market, small companies deal with problems that larger ones just don’t have to, including an absence of monetary possessions, an absence of brand recognition, and an absence of qualified sales representatives. To compete, small companies must figure out ways to ratchet up their marketing programs.

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Filed Under: Advertising, Technology Tagged With: ,

104 Facts about Mobile Marketing You Don’t Know

June 29, 2017 By


Mobile marketing currently represents the newest form of digital marketing present on the market. It provides customers with personalised information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is conducted through a network that mobile users are constantly connected to.

Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls. As we live in the era of smartphones, mobile marketing carried out via push notifications is essential to promoting services, establishing brand loyalty, encouraging people to purchase products or services, but also making sure that existing customers return to buy more.

In this infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.

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Filed Under: Advertising, Technology Tagged With: ,

Affordable Local Marketing Alternatives for Small Business

April 27, 2017 By


When starting a business, there are several crucial factors to consider and take care of. You need to have capital, first and foremost, but there are other things you need to do in order to succeed. Advertising is perhaps the most important, aside from money, itself, so make sure, once you have every necessity under control, to invest in getting your business the exposure it needs to thrive. Marketing may seem like a luxury for the already established and successful corporations of the world, but there are affordable alternatives to the mass marketing of corporate giants.

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Filed Under: Advertising, Direct Marketing Tagged With: ,

How Small Businesses Can Advertise Profitably on Facebook

December 19, 2016 By


It turns out that there is a science to winning in Facebook advertising.  We looked at what others around the net are doing to generate positive returns on their Facebook ads, identified the commonalities and compiled them into a list of best practices.  We have also tested the strategies to run ads with 3x – 4x returns.  Here, the infographic illustrates these principles. By referring to it, Facebook ads need not be money wasting random process for you anymore.

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Filed Under: Advertising, Social Media Tagged With: , ,

Which is Better: Online vs. Offline Marketing for Small Business

March 2, 2015 By

Duel
Ok, think quickly. What type of marketing provides biggest bang for the buck to small business owners – traditional offline marketing or the modern online marketing? If you are struggling to answer this question you are not alone. Many small business owners are in the same boat. Traditional offline marketing has been around for decades and you know how it works – you prepare a nice graphics and tagline, put it in a glossy magazine or on billboard, maybe provide a coupon or two and hope that your customers will notice it in the midst of all other advertisers who are also vying for their attention. Its modern cousin, online marketing, on the other hand, seems like a puzzle. You are not quite sure how to tackle it. Should you create a Facebook page and monitor it constantly? Do you need to have Twitter account and provide stream of updates on it throughout the day? How about Instagram, Pintrest and many other social media sites like that? If your head is spinning already I don’t blame you. Well, let’s take it a bit easy and try to understand both from small business viewpoint.

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What is Small Business Marketing?

February 25, 2015 By

Marketing
This is probably one of the most intriguing, and misunderstood question in business world. For some people, marketing is about creating catchy advertising slogans that attract customer’s attention. For some other people, it is about promoting the business in social media channels to build customer intimacy. Some people also equate it to the ability to create a strong brand (read Apple), that will create cult-like following with customers. Can you really describe marketing within these narrow boundaries?

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Filed Under: Advertising, Branding, Direct Marketing, Pricing, Promotions, SEO, Social Media Tagged With: ,