Guerrilla marketing — 3 wild and wonderful campaigns

September 23, 2018 By


Marketing that challenges conventions is sometimes the most memorable. It carries associated risks in the online and offline worlds — so striking the balance between quirky and challenging and annoyingly attention-seeking is tricky.

But some bold companies pull it off with ease and remind us that creativity and innovation aren’t the sole property of ‘higher’ forms of art. If you’ve got moxie, guerrilla marketing could help you differentiate your brand and grab loyal customers. Here are three wild and wonderful campaigns to get you started.

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Filed Under: Advertising Tagged With: ,

Why Your Small Business Should Invest in Video Marketing

October 26, 2017 By


Today’s small businesses face some large challenges. Aside from remaining in an intensely competitive market, small companies deal with problems that larger ones just don’t have to, including an absence of monetary possessions, an absence of brand recognition, and an absence of qualified sales representatives. To compete, small companies must figure out ways to ratchet up their marketing programs.

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Filed Under: Advertising, Technology Tagged With: ,

Affordable Local Marketing Alternatives for Small Business

April 27, 2017 By


When starting a business, there are several crucial factors to consider and take care of. You need to have capital, first and foremost, but there are other things you need to do in order to succeed. Advertising is perhaps the most important, aside from money, itself, so make sure, once you have every necessity under control, to invest in getting your business the exposure it needs to thrive. Marketing may seem like a luxury for the already established and successful corporations of the world, but there are affordable alternatives to the mass marketing of corporate giants.

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Filed Under: Advertising, Direct Marketing Tagged With: ,

How Small Businesses Can Advertise Profitably on Facebook

December 19, 2016 By


It turns out that there is a science to winning in Facebook advertising.  We looked at what others around the net are doing to generate positive returns on their Facebook ads, identified the commonalities and compiled them into a list of best practices.  We have also tested the strategies to run ads with 3x – 4x returns.  Here, the infographic illustrates these principles. By referring to it, Facebook ads need not be money wasting random process for you anymore.

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Filed Under: Advertising, Social Media Tagged With: , ,

What is Small Business Marketing?

February 25, 2015 By

Marketing
This is probably one of the most intriguing, and misunderstood question in business world. For some people, marketing is about creating catchy advertising slogans that attract customer’s attention. For some other people, it is about promoting the business in social media channels to build customer intimacy. Some people also equate it to the ability to create a strong brand (read Apple), that will create cult-like following with customers. Can you really describe marketing within these narrow boundaries?

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Filed Under: Advertising, Branding, Direct Marketing, Pricing, Promotions, SEO, Social Media Tagged With: ,