It's more than advertising
How good of a job is your small business doing when it comes to marketing your brand? Unfortunately, some fail to capitalize on all the marketing options out there. As a result, it can have a negative impact on their companies. With this in mind, is it time you stepped up your company’s marketing efforts?
Dropshipping as a type of ecommerce has been around for a while now and, owing to a number of factors, it is actually becoming more and more popular, not just in the United States, but around the world as well.
Due to its many idiosyncrasies, dropshipping requires a unique approach to marketing and anyone who wishes to try their hand at this kind of ecommerce business should learn a thing or two before they take the plunge.
Restaurant industry is one of the most competitive one to manage. Every year scores of restaurants and franchise operators go out of business and many new ones pop up in their place. New concepts and menus that tailor to different clientele and demographics keep coming to market to get a piece of business. The most difficult part of managing a restaurant is attracting customers. Once you can bring those customers in it is relatively easy to keep them coming back as long as you provide them with great food, excellent customer service and good overall experience. So how do you do that? Here are 3 proven marketing ideas you can use to bring those customers to your restaurant footstep.
Finding the perfect marketing team, strategy, and processes can be difficult for a business in any field. Of course that’s not a revolutionary statement, but it’s something that business owners or managers seem to forget at times. Small businesses have an even tougher time making themselves stand out from the crowd and while there are numerous techniques and strategies a business can employ, it sometimes seems like there’s no difference being made.
So how do you ensure your marketing campaigns are successful? There’s no one easy, quick and simple answer to that question, but there are definitely strategies that can help. While there’s no “one size” fits all solution, here’s a list of some very useful tips that will help ensure you’re on the right track to success.
SEO or search engine optimization is a process which online marketers use to help rank their client’s websites as high as possible is SERP. Nowadays, such type of marketing is more important than ever before. Search results are getting refined by day, now including options to call businesses directly from the search results, providing map directions and showing working hours. Considering all the advantages good ranking carries with it, it is no wonder more and more small businesses are investing in SEO. In this article, we will introduce you to the concept of SEO and its importance for businesses of all sizes.
There is no denying the fact that social media has become one of the most important tools in today’s world. Right from meeting old friends, to connecting with customers, social media can do it all. The uses are endless. Since businesses use it to generate business leads from social media, how can one make it more useful?
So, the million-dollar question is, “How can a business generate effective leads from social media?”
It turns out that there is a science to winning in Facebook advertising. We looked at what others around the net are doing to generate positive returns on their Facebook ads, identified the commonalities and compiled them into a list of best practices. We have also tested the strategies to run ads with 3x – 4x returns. Here, the infographic illustrates these principles. By referring to it, Facebook ads need not be money wasting random process for you anymore.
Social media marketing is no longer a “nice to have” tool for small businesses. If you are consciously forgoing a presence on social media, you could be leaving growth and therefore thousands of dollars in revenue on the table.
If you are motivated to implement a social media strategy but want to first experiment yourself before hiring a freelance account manager, there are guides to help beginners know where to start. For example, Start A Blog 123 has developed a comprehensive infographic on social media posting times. Not only does the graphic detail the best times to post on Facebook, Twitter, LinkedIn, Pinterest, and Google+, but it also explains the best days to share, the number of hashtags to use, image sizes that work best, etc.
If you’re looking to build a presence for your business, check out the infographic below as a primer to social media marketing.
For entrepreneurs and independent business people, the internet is an invaluable resource that allows them to advertise, reach new clients and engage their existing client base. It has also given way for enhanced competition and market saturation.
Standing out from a crowded online content space can prove difficult for those who aren’t web savvy or versed on the latest digital trends and sites. Fitness expert and professionals find this especially difficult, in part because they are also grappling with competition from local gyms and fitness centers.
I am starting to promote my business on Social Media.