Everybody needs a fresh start once in a while. People and businesses do it for various reasons. The process of rebranding represents a marketing strategy that companies use to make a new image for themselves. From changing the logo, colors, through changing images associated with certain products, brands, and even entire the entire working corporations – rebranding is a serious task.
We’ve gathered some general tips and tricks you may find useful when you start contemplating the rebranding process, but we mostly focused on the period after the rebranding process has already been finished – the rebranding activation. But, first things first:
